This weekly challenge is actually for us! Our goal this week is to provide a better way you all can share your ideas, napkins, and creative journey. So we are listening, watching, and improving! In the meantime we would love to see your napkin work. Please post on our Facebook page or Twitter using #beerandnapkins! Have a creative week!
Listening to How to be Like Walt: Capturing the Disney Magic Every Day of Your Life I ran across a story about how the animators of Disney’s Pinocchio undertook a challenge to build a clock like the one’s in Geppeto’s workshop. Originally spurred on by Walt’s comment on seeing the cartoon for the first time “It’s a good thing this is only a cartoon. It would be impossible to build a real clock that works the way they do,” they wanted to show Walt it could
be done! The next steps were buying and disassembling two real clocks and seeing how they worked. Then they asked a diverse group of clock makers and electrical engineers if it’s possible. After all that time invested they couldn’t admit defeat and begin making the intricate parts and assembled them the way they thought it would work…and It worked. Walt’s final comments on seeing the clock “ I knew you could do it all along…I just wanted to see how long it would take you.”
This little story illustrates the following points:
- Make things visual. Without the cartoon the inception to build something creative would have never took place.
- Break things apart and explore. Dissembling the clock was educational and gave the animators insight on how the clocks work.
- Seek help; fill in the gaps with a diverse team of experts. The Disney team brought in several experts to assist their understanding of their designs.
- Make it. Based on their best understanding they began building and assembling.
Challenge: Think of an idea or dream you want to make a reality use these steps and share with us how you accomplished it.
Our challenge comes from Russell Tripp, CDO of Performance Posters, a design firm focusing on simplifying learning and development information .
Russell’s challenge follows our dialogue from last week of How we can convey Ideas through Art.
The challenge is that describing (and he purposely separated it as “DE”-“SCRIBING”) an image to someone who can’t see forces you to think of it in terms beyond just “What does it look like?” If you can describe what it says – and that can be anything from conveying the physical feeling of a texture to something as complex as an emotion or something as direct as an instruction – then you have understood it. It’s a way to practice and enhance your own visual decoding skills and, at the same time, learn ways of successfully encoding the same types of messages into your own visuals.
Challenge: De-scribe an image to someone who cannot see.
One of Beer and Napkin’s purposes is to provide learning opportunities to expand our understanding of “visual literacy.” At the November 11, 2014 Meetup Bridget Kirkland, Designer at Kirkland Designs and Instructor at USC Upstate and Designer Russell Tripp facilitated thought-provoking dialogue on How We can use Art to convey Ideas. Thanks to Russell for outlining some of the thoughts below from the session. Also, thanks to B&N advisor Paul Hebert for sharing his thoughts and sketchbook from the session.
The conversation started with Bridget sharing a number of personal visual and creative resources:
- Here is a list of Bridget’s book suggestions in case anyone missed them (Bridget, please correct/add if any are wrong or missing, thanks.):
- Ways of Seeing by John Berger
- The Creative Habit by Twyla Tharp
- Steal Like an Artist by Austin Kleon
- The Art Spirit by Robert Henri
- Drawing From Life: The Journal As Art by Jennifer New
In addition, Russell mentioned the book Drawing on the Right Side of the Brain by Betty Edwards. This is an excellent book for people who think they can’t draw. Anyone who can learn any other skill can learn to draw as well.
2. Set a regular schedule to practice, grab a journal and start sketching regularly
3. Be vulnerable and share your work with others. Learn from others on techniques, style, and general approach.
4. Act like you are 5! Bridget shared her experience being hypnotized by an artist into thinking she was actually 5 years old. She said the spirit in which she drew an image without inhibitions was the best ever!
5. There is no truly “universal” imagery or visual language beyond the most fundamental geometric shapes and primary colors (see Piet Mondrian). To create imagery that is readable (understood to mean the message you are trying to convey) to a particular audience, you must first understand that audience and their “lens”. That audience can be expanded by finding some, perhaps not immediately obvious, common ground within the diverse group you are trying to communicate with.
6. Understanding of your visual message can often be enhanced by simplifying the images used. Less unnecessary data means less chance of personal differences in interpretation.
7. Visual literacy incorporates a set of skills that can be trained just like any others, and which, combined with an analytic mindset, determine our level of visual literacy. Russell’s personal recommendation for improving visual literacy is to learn the fundamental elements and principles of design – there really aren’t that many – (http://goo.gl/1EcUK) and use that knowledge to analyze what you see and when you’re discussing it with other people. One way to have the opportunity to do both (and learn a surprising amount about human history and human nature) is to study art history (http://smarthistory.khanacademy.org/).
8. When creating a visual that we wish to convey a clear message, the onus is on us as the sender/creator of the message to be sure the visual message is understandable to the audience. Audience matters – design your visuals in terms of the recipient not the creator.
9. When developing any sort of visual message, sketch/try/work out lots of ideas before deciding on what to use. Get the obvious ideas out of the way first. You might come back to them, but give yourself options to choose from to find what’s right for your audience.
10. Remember that everyone projects their own emotions, experience, and understanding onto visual imagery when interpreting it. This can be valuable knowledge in designing specific visual messages when you understand your audience and simplify the design to allow this kind of projection.
Sample of Paul Hebert’s Sketchbook notes from the evening
Phil McCreight’s Sketchnotes